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Sunday, June 17, 2012


Persuasion may be thought of as an effort to influence someone for getting desired results. Thus a worker may be persuaded to work harder and a prospective customer may be persuaded to buy a product. Persuasion is suggestive, not authoritative. It is an art and is composed of four important steps such as—analyzing the situation, preparing the receiver, delivering the message and prompting action.
  • The art of persuasion.
a.       The art of persuasion requires conviction on the part of the person who wants to persuade,
b.      The persuader should not impose himself on the receiver of his communication,
c.       A flexible mind of the receiver helps the persuader to persuade, d. The arguments, most acceptable to the receiver, should be used

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