Principle of effective communication

Knowledge of communication principles is essential to give you a better understanding of the business world of which you will be a part. It will help you to understand the people with whom you will work and it will also help you to understand and solve the problems you will encounter in business. Moreover, you will be able to apply communication theory to the more specific, practical tasks of communicating in business.

However, the area of communication principles is so broad that we need to be selective in our analysis. So, the materials in this chapter are kept limited to following those principles of applied communication in which you will need the most help. Specifically, we cover the area of business writings specially, letters, reports, memorandum, notice, agenda, minutes etc. If followed properly, these principles can help making effective oral communication as well.